Mid-Century Ads (Bibliotheca Universalis)
Category: Books,Arts & Photography,Graphic Design
Mid-Century Ads (Bibliotheca Universalis) Details
Review “This bumper book offers the best of American print advertising from the 1950s and 1960s – and it’s likely to appeal to fans of Mad Men.”“If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection.”“…an alluring time capsule of the era, showcasing colorful capitalism in all of its self-satisfied splendor.” Read more About the Author Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series. Read more
Reviews
Just to add to the other reviews, this book clocks in at over 700 pages and three pounds yet is a smaller format book. The content, though, is superb and seemingly exhaustive--it would have benefitted from a larger size but at that point would probably be an eight or nine pound book! Thoughtfully, Taschen included a page-marking ribbon as part of the book's design--a welcome addition that aids in day-to-day browsing.
